The platform is rolling out a updated setting that allows them to lessen the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread launch. This development coincides with a rise in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A large amount of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is typically absurd or surreal.
“We know from our community that many people like content made with AI tools, from computer-generated images to informative clips, and we aim to offer the community the ability to increase or decrease of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are currently over a billion videos on its network tagged as AI-generated. In total, in excess of 100 m videos are added to the service daily, making clips made by AI a limited portion of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the amount of AI-generated videos they view by using the topic control option in the platform and selecting “AI-generated content”. Further subjects that are already be controlled under the filter cover current affairs, style, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines mandate content makers to tag convincing artificially created content, and it forbids malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the service will henceforth add an AI-generated label to content made using its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This measure is intended to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2m awareness program for experts and organizations to produce educational content about responsible artificial intelligence. This project will benefit educational bodies focused on educating coding and technology.
Content Safety Approach
The platform has defended its safety measures, during discussion over proposals to lay off hundreds of review team members in the UK. TikTok is planning to eliminate a significant number of roles in its trust and safety department in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most distressing content ahead of it is viewed by humans. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us process content quickly.”
